Agile marketing is on fire and gaining lots of attention in articles, blogs, conferences, and other publications, but there is often confusion about what exactly it means. So, let me take some time to clear up the confusion. Agile Marketing is a well-planned marketing approach in which teams determine and focus their unified efforts on… Continue reading It’s An Agile World Out There…
You might have heard the term “Brand Manifesto” thrown around a little bit, but do you really know what it means? Let’s dive in and find out not only what it is, but also how to bring it to life. A Brand Manifesto is a declaration. A declaration of the primary intention of your brand,… Continue reading The Power Of A Brand Manifesto
Do you speak emoji? With almost all of the online population using these cartoon-like images in their texts and social media, many brands have become fluent in the language. People use emojis to: Help them better express themselves and understand others Create a more personal connection with others Replace wordy texts or overused shortcuts Simply… Continue reading The Rise Of Emojis
Creating an effective Brand Name is one of the most crucial steps in establishing your company or your product. It involves creative thinking, strategic planning, heavy research, and inspiration. Your Brand Name will play a major role in your company’s identity, and perceptions of your clients or consumers. Let’s get started… There are many different… Continue reading Creating A Great Brand Name
“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” –Kim Goodwin, Cooper If I asked you to imagine the four or five different categories of people that buy your product or use your service, could you visualize them? Can you see a… Continue reading The Persona Touch
Since a young age we’ve heard it — Don’t make a promise you can’t keep. You may even remember the first time someone broke a promise they made to you. Or the first time you failed to keep a promise you had made. The importance of building trust is biologically wired into the way that… Continue reading What Promise Are You Keeping?
“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.” – Oliver Wendell Holmes What do airlines, hotels, and high-end dealerships all have in common? They each harbor a distinct scent that elicits an emotional state in consumers, typically evoking feelings of well-being and calmness.… Continue reading Strong Brands Make Scents