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The Rise Of Emojis

Do you speak emoji? With almost all of the online population using these cartoon-like images in their texts and social…

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Creating A Great Brand Name

Creating an effective Brand Name is one of the most crucial steps in establishing your company or your product. It…

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The Persona Touch

“A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even…

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Strong Brands Make Scents

“Memories, imagination, old sentiments, and associations are more readily reached through the sense of smell than through any other channel.”…